What Is Internet Marketing?

By | May 30, 2017

With internet marketing, businesses can reach their target audience more easily and less expensively than through traditional marketing campaigns. Internet marketing is a broad term that includes a variety of promotional activities designed to connect with customers online. The following are some of the most common types of online marketing.

Email Marketing

When businesses send emails to current or prospective customers, they are engaging in email marketing. The benefits of this type of marketing include being able to personalize a message, establish a one-on-one relationship with customers, and engage with customers who have opted to receive emails. Email marketing is cost-effective and results can be easily measured.

Inbound Marketing

This type of marketing refers to the content a business provides on its website. By providing high-quality, entertaining content, a website can attract its target market before attempting to make a sale. When a website develops a reputation for providing excellent content, customers will seek it out. The most effective content should anticipate a reader’s own questions or interests.

Search Engine Marketing

Another form of online marketing is the placement of paid ads in search results or on other websites. Google AdWords and Bing Ads are two of the most popular platforms for pay-per-click advertising. Other forms of paid ads include contextual advertising on websites and paid inclusion of websites in search results.

Search Engine Optimization

This is a broad term that covers a wide range of strategies to rank a page highly in search results. The strategies include website design, use of targeted keywords, and link building, among others. Search engine optimization requires an investment of time in web design and content creation, but it can offer significant rewards in terms of gaining traffic and customers.

Social Media Marketing

Another cost-effective form of online marketing is using various social networking platforms to promote a business or product. A business should first determine which social platforms customers are mainly engaging with and target those sites. YouTube, Instagram, Facebook, Twitter, Pinterest, and LinkedIn are some of the most popular social sites in 2017. Social media updates are not only a great way to engage with customers, but they can also be a source of link-building.